Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:Questions:
- Explain the corporate structure and provide a review of its business portfolio.
- What advice would you provide on the use of portfolio matrices and which portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge matrix? Why?
- Apply your recommended portfolio matrix and provide a portfolio analysis.
- How does diversification create value through the linkages between businesses?
You should meet the following requirements:
- Be 6-7 pages in length, which does not include the title page or required reference page, which are never a part of the content minimum requirements.
- Use APA style guidelines.
- Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles unless the assignment calls for more.
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