BLM, critical race theory, and before that, Colin Kapernick’s efforts

 BLM, critical race theory, and before that, Colin Kapernick’s efforts to bring about awareness to issues around justice, have forced businesses to take a hard look at their branding, advertising, promotions, and spokespersons.  Read the case study, When a Brand Stands Up for Racial Justice, Do People Buy It? in Documents and Resources from the Harvard Business Review.  Consider your own experience, perspective, and research, then answer the question:  When a brand stands up for racial justice, do people buy it?  This is intended to be an open-ended question.  Please answer the question, then defend your position, and share the basis of your thinking. 

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