250  Modern financial theory includes the sixth principle of finance, which is

250 

Modern financial theory includes the sixth principle of finance, which is reputation matters. The unethical behavior of corporate leaders in decision-making has been well documented and publicized in previous years. On the positive side, there are ethical leaders. Describe the actions of an ethical Corporate leader. Provide an example of someone who exhibits these qualities and identify the company . Do not include your own supervisor/manager. 

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