Answers must be written in essay format, which means that you shall provide you opinion on each topic.
Clearly identify each question with its answer. PDF is mandatory.
• Questions: o What does ‘brand positioning’ mean? Write your Brand’s Positioning Statement.
o Explain how would you structure an Advertising Agency to service your Brand. Explain the role of the different working units.
o Find a visual advert created for your brand. Explain the Creative Strategy behind it by analyzing the following: § Target Group § Communication Objective § USP and Reason Why
Formalities: • Wordcount: 500-800
• Cover, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
DEADLINE: March 11th by midnight (CET timing)