Answers must be written in essay format, which means that

Answers must be written in essay format, which means that you shall provide you opinion on each topic. 

REEBOK SHOES

Clearly identify each question with its answer. PDF is mandatory. 

• Questions: o What does ‘brand positioning’ mean? Write your Brand’s Positioning Statement. 

o Explain how would you structure an Advertising Agency to service your Brand. Explain the role of the different working units. 

o Find a visual advert created for your brand. Explain the Creative Strategy behind it by analyzing the following: § Target Group § Communication Objective § USP and Reason Why 

Formalities: • Wordcount: 500-800 

• Cover, References and Appendix are excluded of the total wordcount.

 • Font: Arial 12,5 pts. 

• Text alignment: Justified. 

• The in-text References and the Bibliography have to be in Harvard’s citation style.

DEADLINE: March 11th by midnight (CET timing)

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