This week you are preparing a final research report.

  1. What is the most important goal of a research report? Explain. 
  2. What is meant by the written report standards of completeness, accuracy, and clarity?


Brown, T.J., Churchill, G.A., & Suter, T.A. (2018). Basic marketing research (9th ed.). Mason, OH: South-Western Cengage Learning. ISBN-9780357690512

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