When conducting a review on any business, the first thing that needs to be completed is a SWOT Analysis (strengths, weaknesses, opportunities, and threats). This analysis helps a business know where they excel, what they need to work on, what they can take advantage of, and any threats they need to prepare for. With that in mind, select one of the following restaurants:

  • Wendy’s
     
  • Sonic
     
  • Little Caesars
  • Review their current SWOT Analysis, then conduct your own SWOT Analysis. Create at least two new strengths, two new weaknesses, two new opportunities, and two new threats, and then discuss why you labeled each as you did.
  • Based upon your new SWOT Analysis create and suggest two new strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course. How did you arrive at these recommendations?

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