Marketing Plan Milestone 1 :

Using the approved company and product/service, you will answer the following questions:    

Approved Company: Amazon.

  • Who are      the competitors in this space? 
  • What      are the overarching benefits they have to offer the consumer? What do they      offer that is different or attractive to the consumer?
  • What      gap will you fill by offering your redefined or new product or service?

Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count. APA style.

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