Using the approved company and product/service, you will answer the following questions:    

  • Who are the competitors in this space? 
  • What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
  • What gap will you fill by offering your redefined or new product or service?

Paper length should be 3 to 4 pages in length using APA formatting 

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