What would Dresden do to craft and finalize the value

  

  1. What      would Dresden do to craft and finalize the value proposition and product      offering for Online Advertisers Social? 
  2. Could a      proprietary metric be built to measure campaign and community management      value? 
  3. How should      metrics be reported to clients, as perfectly objective measures or as a      probabilistic model?
  4. How      would the message be delivered to a client who wanted to know exactly how      their money would make?

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