Begin your report by answering the following questions and then analyze the companies as follows.
- What are businesses hoping to achieve through social media marketing?
- What are the different types of social media?
- Why is it important to target your audience?
- What message do business want to send to their audience with social media marketing?
- How effective is social media marketing?
- What are the advantages of social media?
Choose TWO companies from the following list and describe their social media marketing strategies and then compare them.
- Which company do you think has a better strategy? Why?
- How could each company improve their strategy?
- Feel free to any other thoughts you may have.
Guidelines for Research Papers
- (3-5 pages)
- Double spaced
- One- inch margins
- Font-Times New Roman
- Size- 12