You will write a paper on the new or enhanced

You will write a paper on the new or enhanced product/service you will present about in Week 7.

Your paper will cover the following items:

  • The name of the product/service and brief explanation
  • The problem(s) the product/service solves
  • How you came to this conclusion
  • Your pricing strategy
  • Marketing budget
  • Tools at your disposal for effective marketing
  • Proposed integrated marketing communications solutions
  • Length of time the product will survive in its first iteration
  • How you will manage a second iteration within the product lifecycle
  • Elaboration of your presentation
  • Responses to the questions your peers presented

Paper should be a minimum of 1000 words, excluding your reference section and title page. The documents should be submitted in word, double-spaced, with consistent 1-inch margins on each page and font consistent with APA guidelines.

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