When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition,
marketing Plan: Part II In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your
marketing Plan: Part II In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make certain to include the sections listed below in your marketing plan. Corporate Social Responsibility, Sustainability, and Ethics Strategy