This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project. While you will base your plan on this actu
Q1. Section 4: The StrategyPDF course book pages 477 – 478 The strategy: Why did you choose the strategy you did? Consider including a brief discussion of
Q1. Section 4: The StrategyPDF course book pages 477 – 478 The strategy: Why did you choose the strategy you did? Consider including a brief discussion of alternatives that were considered and discarded The offering: Provide details on the features and benefits of the offering, as well as price options.