Principles of Marketing 341 Case #2 Retail Marketing Exercise Stores

Principles of Marketing 341

Case #2

Retail Marketing Exercise

Stores

Visit any retail food/dining location, a dining hall or the University Store.

Assignment

Identify and describe the 4 P’s of the marketing mix at one (1) location mentioned above. Describe college students trends/habits and determine if they are present within this store. If not present, explain your thoughts why they are not present. Think of current trends in the food/retail industry (quality of food or product, convenience, health, variety, ethnicity, $ spent) and determine whether and to what extent they are present in the store. Describe the
branding concepts of both private brands and national brands that are present,
pricing (perceived value),
promotional activities on site and other advertising/promotional activity (TV, radio, print media, store website and social media).


Paper should be 3-4 pages, single spaced in business outline form. This format refers to “dividing the content” into sections to make it easier for the reader to look/read for information that they are looking for. A short introduction followed by separate paragraphs (use roman numerals, letters, numbers to identify each new section) for the written content. Paragraphs with bullets are acceptable.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Section A Input Data

Section A Input Data EduCredit is the education loan division of a bank. It is considering a batch of applications for student loans repayable in one year. EduCredit charges each loan applicants an annual interest rate that depends on the band of their credit scores (A is the highest) Loan

Homework  Channels and Metrics Note:  At the start of your DQ post,

Homework  Channels and Metrics Note:  At the start of your DQ post, remind us of the company and product/service you have chosen for your marketing campaign. Choose one social media channel and one traditional channel that you plan to use in your marketing campaign. For each channel, answer the following

BUSI46S15 Competitive Strategies & Organisational Fitness

BUSI46S15 Competitive Strategies & Organisational Fitness Postgraduate Programmes 2023/24 SUMMATIVE ASSIGNMENT – BUSI46S15 Competitive Strategies and Organizational Fitness Select an organization, identify its competitive environment (that is, the population it is a member of) [5 marks] Analyse (qualitatively) the ecological and institutional conditions in the population. [10 marks] Provide a