OEVC – Comp 2 Part 1: Determine the strength—high, medium, or low—of each of the Porter’s five forces and of the complementors for the company: Target

OEVC – Comp 2

Part 1: Determine the strength—high, medium, or low—of each of the Porter’s five forces and of the complementors for the company: Target corp

In 1-3 sentences, justify the strength you assigned to each force with examples.

Part 2: Expanding the Organization

Choose 1 country that could consider expanding Target into.

Analyze that potential international market by considering the 4 aspects of the diamond of national advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments.

Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion, and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed in Competency 1 Assessment, Part 1; Part 1 of this assessment; and your analysis of the diamond of national advantage.

Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment, such as developing a global mindset, developing sensitivity to cultural differences, decentralizing, deciding on the level of involvement, etc.

Recommend whether the organization should expand into the chosen country and explain your rationale.

Create a 13- to 14-slide PowerPoint presentation to present your analysis and recommendation on the company: Target. Include the following in your presentation: 

  • A cover slide
  • An agenda slide
  • Identification of the country you have chosen (1 slide)
  • 1 slide for analysis of each of the elements of the diamond of national advantage (4 slides)
  • A summary of analysis of the forces that will help the organization succeed in the new country (1 slide)
  • A summary of analysis of the forces that will hinder the organization’s success in the new country (1 slide)
  • Leadership actions required to make the 4 adjustments identified by Burkus (2012) (1-2 slides)
  • A recommendation and rationale (1 slide)
  • A conclusion slide
  • A references slide
  • Speaker notes to convey the details you would give if you were presenting

Note: The slides should contain only essential information and as little text as possible. Do not design a slide presentation made up of long bullet points.

Cite references to support your assignment.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Follow this link to complete this week’s

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? Marketing research? What specific data collection techniques were described? Do the neuroscience studies conducted by Mars represent primary research or secondary research? How will this research inform decision-making by Mars? 

Follow this link to complete this week’s

Follow this link to complete this week’s discussion:  What did you learn about marketing from this article? What STP marketing strategies were discussed? In particular, what positioning strategy was illustrated by the Cleveland Indians’ proposed name change? Does the proposed change by the Cleveland Indians described in this article meet the criteria/conditions for repositioning a brand? 

Follow this link to complete this week’s discussion:

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? What elements of the consumer decision-making process does the article discuss? What is meant by the “Two Americas”? Which subcultures do they represent? What motivations are driving the development of Zoom Towns and changes in housing preferences? In terms of

Follow this link to complete this week’s discussion:

Follow this link to complete this week’s discussion:   What did you learn about marketing from this article? Which element(s) of the marketing environment is discussed? In particular, what aspects of the legal/political environment are relevant in the situation faced by Home Depot? Which regulatory agency might be involved in Home Depot’s product recall? 

In this assignment, you are required to develop a marketing idea for a real-life company of your choice. Consider the target market, product/service

In this assignment, you are required to develop a marketing idea for a real-life company of your choice. Consider the target market, product/service offerings, competitive analysis, and positioning. Develop a power point presentation for this assignment.  Your presentation will include a SMART goals framework that outlines specific, measurable, achievable, relevant,

link to the article: https://www.mashed.com/266657/coca-cola-is-saying-goodbye-to-200-drink-brands-heres-why/ What did you learn about marketing from this

link to the article: What did you learn about marketing from this article? What marketing strategies and elements of strategic planning were illustrated? What is the primary business of the Coca-Cola Company? What strategic business unit (SBU) of the Coca-Cola Company was discussed in this article? How does Coca-Cola assess the success of beverages in this SBU? Why

3 Attempts AllowedAvailable after Aug 19, 2024 12:00am8/19/2024Overview For this assignment, you will conclude your marketing plan by developing your

3 Attempts AllowedAvailable after Aug 19, 2024 12:00am8/19/2024Overview For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional, digital, social media, and cause-related marketing. You will also create a video to advertise your product