Identify three (3) cultural issues that positively or negatively affect global marketing success. Explain, using examples, how each variable influences global marketing.
When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer
When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition,
