DO NOT USE AI Read Chapter 35: Uses and Gratifications & Chapter 37: Agenda-Setting Theory.  Answer each of the following questions separately, linking

DO NOT USE AI

Read Chapter 35: Uses and Gratifications & Chapter 37: Agenda-Setting Theory. 

Answer each of the following questions separately, linking theories and concepts from the text. 

1. How does Elihu Katz’ media theory weave together media use and gratifications?

2. Bernard Berelson thought the field of communication was doomed as media was no longer a persuasive medium. Other than Elihu Katz, which other theorists might beg to differ?

3. Analyze the assertion that cultivation, agenda setting, and cultural studies address different pieces of the same process. Are they all pointing to the possibility of a unified media theory? What would such a theory look like? Is it possible or even appropriate?

4. Imagine that Marshall McLuhan, George Gerbner, and Stuart Hall crash Maxwell McCombs’ graduate seminar on agenda setting. Instantly they break into a lively discussion of the subject of the day—framing. What would be their views on framing?

CITATION:

Sparks, Em Griffin, Andrew Ledbette, G. A First Look at Communication Theory. Available from: Yuzu Reader, (11th Edition). McGraw-Hill Higher Education (US), 2022.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Most literature indicates that public administrators use mostly quantitative methods.   Public administrators conduct research to plan, solve problems,

Most literature indicates that public administrators use mostly quantitative methods.   Public administrators conduct research to plan, solve problems, and support their decisions. They must collect data to support these tasks and other courses of action. QUESTION: What can qualitative research offer that quantitative methods cannot offer to support these public