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Question 1: Follow this link to complete this week’s discussion: https://insights.som.yale.edu/insights/how-is-the-airline-industry-adapting-to-covid What

November 8, 2024

Question 1:

Follow this link to complete this week’s discussion:

What did you learn about marketing from this article? Specifically, what pricing strategy(s) were discussed? Which internal and external factors are affecting the pricing decisions of airlines in the midst of a pandemic?

Question 2:

#1: Look at the following products and services

Identify if the product or service is elastic or inelastic.

(1) Milk

(2) Gasoline

(3) Steak

(4) Movie tickets

(5) Cellular service

(6) Cable television

(7) Airline tickets

#2: Pricing Strategies: What is price Skimming Strategy? What is price Penetration Strategy? Samsung uses what pricing strategy? Apple uses what pricing strategy?

***NOTE: YOU MUST COMPLETE ALL QUESTIONS TO RECEIVE FULL CREDIT FOR THIS ASSIGNMENT.

Marketing

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