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check file Marketing Plan Grading Rubric: You are required to follow the format specified on the Marketing Plan Grading

November 18, 2024

check file

Marketing Plan Grading Rubric:

You are required to follow the format specified on the Marketing Plan Grading Rubric, including numbering each section and using the headings for each numbered section.

I strongly recommend that you download the Sample Marketing Plan and update it with your content. This will save you the trouble of formatting the Marketing Plan!

I will not grade any Marketing Plan that does not follow this format. The Marketing Plan MUST be submitted in Microsoft Word format using the Assignments link in Canvas.

Project Grading Criteria: (40% of your overall course grade)

Section:
Point Value:

1.0 Executive Overview: 10 Points

1.1 Company Name

1.2 Company History

1.3 Product(s) and or Service(s)

1.4 Target Market

2.0 Environmental Analysis: 10 Points

2.1 Competitive Forces

2.2 Economic Forces

2.3 Technological Forces

2.4 Socio-cultural Forces

3.0 Strategic Plan 10 Points

4.0 Tactical Plan 10 Points

5.0 Implementation Plan 10 Points

6.0 SWOT Analysis: 20 Points

6.1 Strengths

6.2 Weaknesses

6.3 Opportunities

6.4 Threats

7.0 Marketing Mix: 20 Points

7.1 Product

7.2 Price

7.3 Place

7.4 Promotion

Grammar
10 Points

TOTAL
100 Points

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