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1 Assignment Title: Lights, Camera, Economics: Movie Pricing Trends Scenario: Movie theaters are constantly a

January 9, 2025

Assignment Title: Lights, Camera, Economics: Movie Pricing Trends

Scenario: Movie theaters are constantly adjusting ticket prices based on various factors. However, higher prices aren’t always guaranteed to boost revenue.

Assignment Task:

Write a short research essay (approximately 1,000 words) analyzing the complex factors involved in movie ticket pricing decisions. Consider the following areas of focus and research:

·
Demand Dynamics:

·
Identify the key factors influencing the price elasticity of demand for movie tickets. Research how the availability (and pricing) of streaming services might affect price elasticity.

·
Research different pricing models: Discuss how theaters use discounts (student/senior rates) or peak/off-peak pricing to manage demand throughout the day.

·
Market Research:

·
Design a brief survey for potential moviegoers, asking about their ticket price sensitivity and factors affecting their decision to attend a movie. Analyze your results.

·
Research actual box office data. Compare box office results of recent movie releases with different pricing strategies (e.g., blockbusters vs. independent films).

·
Competitive Landscape:

·
Investigate competitor pricing strategies in your local area. How do theaters with different amenities or experiences (luxury theaters with food service vs. value cinemas) differ in their pricing?

·
Research the broader entertainment industry. How are technological advancements, such as premium home theater systems or streaming subscriptions, affecting consumer choice and the movie theater industry?

·
Behavioral Economics:

·
Explore the concept of “price anchoring.” How might the pricing of popcorn or other concessions be used strategically to influence a consumer’s perception of the overall cost of a movie experience?

Additional Prompts:

·
Include a works cited section in an appropriate format (MLA, APA, etc.) to list your research sources.

·
You may incorporate relevant graphs or charts to support your analysis.

Objectives:

This assignment aims to develop the following skills:

·
Understanding how price elasticity and market research can inform pricing decisions.

·
Analyzing pricing practices across different businesses within the entertainment industry.

·
Understanding how technological advancements and competitor pricing affect business strategy.

·
Exploring the influence of behavioral economics on consumer choices and price perception.

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