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Infographics are a vital tool in business communication, offering a visually engaging way to convey information succinctly and impactfully. In this

February 3, 2025

Infographics are a vital tool in business communication, offering a visually engaging way to convey information succinctly and impactfully. In this assignment, you will create an infographic that outlines the strengths and weaknesses of a business of your choice.

The infographic narrative should be logical, guiding the viewer through the information step-by-step, making complex data more accessible and engaging. The objective is to not only present the data but also to tell a story that highlights key aspects of a business. You will need to conduct thorough research to gather data on the business’s operations, financial performance, customer feedback, and competitive landscape.

By the end of this assignment, you should be able to effectively use visual storytelling to communicate critical business insights, which is an essential skill in business communication. Consider reviewing various infographic designs online to inspire your approach and presentation style.

Instructions

Develop an Infographic for a business that tells a visual story that highlights the key aspects of a business.
- You may select a business that exists or one that you would like to start in the future.
- Develop a format for the infographic that includes key business elements such as:
  - Performance, strategies, marketing strategies and position, operations, financial performance and health, customer feedback, and competitive landscape.
Design the infographic to be visually cohesive, engaging, and informative.
- Use Microsoft Word or PowerPoint to create the infographic.
  - Include the following essential elements that support your business story in your infographic:

- - - Title the infographic with the business insight it features.
    - Prominence of a distinctive marketing image:
      - Incorporate an iconic visual representation that can be readily associated with your brand, enabling easy recognition among consumers.
    - Incorporation of key terms related to your company:
      - Integrate relevant industry-specific vocabulary or phrases that are closely linked to your organization’s core values and offerings, further reinforcing its unique identity.
  - Storytelling through visuals, statistics, and interesting facts:
    - Include photos, icons, and graphics that complement the material.
    - Utilize a combination of compelling charts, graphs, and factual data.
    - Ensure the infographic is visually pleasing, not too busy, the story flows logically, and is easy to read.
      - Use a consistent color palette and layout for a visually pleasing design.
      - Pay attention to color schemes, typography, and branding elements.
      - Captivating trivia to narrate the journey and essence of your brand effectively. This multifaceted approach will engage viewers on multiple levels.
- See the infographic example Download infographic example.

Your 1-page infographic flyer should be submitted as a digital file (Word, PDF, or PPT).
- Ensure that the text and images are legible when printing or viewing electronically.
In a separate Word document:
- Write a brief introduction outlining the significance of excellent corporate communication in today’s professional environment.
- Develop a brief (250-word) written explanation of your design decisions and how they improve the usefulness of your infographic.

Communications

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