DISCUSSION What are some of the difficulties in providing services in an online environment? What factors differentiate the services sector from the

DISCUSSION

What are some of the difficulties in providing services in an online environment? What factors differentiate the services sector from the retail sector, for example? Select a service firm on the internet and explain why you think they are successful (or unsuccessful).

To earn full credit, post an initial response of a minimum of 500 words that includes at least one APA citation and the associated reference 

ASSIGNMENT

The immediate future is finding new ways for e-commerce and marketing to drive traffic and revenues.  Let’s preview what’s in store:

  • What is next for digital marketing in 2021?
  • Shopping becomes personal and on-demand
  • 7 Major Marketing Trends for 2021
  • 4 Major Marketing Trends for 2021 and Beyond 

Review the above mass-media articles and choose three directions/trends appealing to your sense as a marketer and consumer.  Make sure you illustrate the three trends, in your notes, so you have a strong grasp of their natures and implications.

Goal.  Using a 5-7 page APA-formatted essay, identify and describe the three trends and their implications.  Afterward, discuss how they could be used to ethically drive e-commerce (sales and revenue) in a sector or company of your choosing.

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