What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. Because of these new jobs, do we need to change how we think about creativity in marketing?
Increasingly we use photographs to both understand what is going on the world around us (Example: photos in the news and on social media) and to
Increasingly we use photographs to both understand what is going on the world around us (Example: photos in the news and on social media) and to express what is going on in our lives (photos we take with our phones and share with others via text or social media). For