What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. Because of these new jobs, do we need to change how we think about creativity in marketing?
Week 2 Discussion: Recent Research – Group 10 With your selected theory in mind locate, read, and summarize three peer-reviewed
Week 2 Discussion: Recent Research – Group 10 With your selected theory in mind locate, read, and summarize three peer-reviewed research articles related to the theory selected. These cannot be open access articles and cannot be freely accessible on the internet. The articles cannot be more than 15 years old.
