Now that you have identified the marketing strengths and weaknesses, assume you have been asked to analyze the East Chestnut Regional Health System (ECRHS) marketing plan from financial and ethical perspectives using Porter’s Value Chain. You’re tasked with putting your findings in an easily readable chart.
MBA 620 Company A Information Location, Size, and Age of the Firm • Name: • Location: Miami, FL • Size: 165 employees • Age: began operations
MBA 620 Company A Information Location, Size, and Age of the Firm • Name: • Location: Miami, FL • Size: 165 employees • Age: began operations in 1981 Customer Segment and Target Market • Market: Caribbean Islands • Destinations: 15 (Guadeloupe, Guyana, Martinique, Puerto Rico, St. Kitts, St. Lucia, St.