Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
I have to put together a guiding coalition to lead organizational change (being acquired by a larger life sciences company). Which individuals should I
I have to put together a guiding coalition to lead organizational change (being acquired by a larger life sciences company). Which individuals should I choose and do I have to make up entire personalities or can I just use the ones given?