Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
DISCUSSION 1 Overview You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. It has been a
DISCUSSION 1 Overview You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. It has been a very busy couple of months for you. You have already submitted your plan for enabling innovation in the organization, including your recommendations for