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Compare your favorite brick-and-mortar department store to a similar online retailer. How does each leverage its value chain to achieve its goals?

April 25, 2025

Compare your favorite brick-and-mortar department store to a similar online retailer. How does each leverage its value chain to achieve its goals? Discuss the advantages each offers over the other and describe the benefits each provides to you as a customer.

Value Chain – The functions within a company that add value to the goods or services that the organization sells to customers and for which it receives payment. (ASCM Supply Chain Dictionary, 2022).
Supply Chain – The network of suppliers that deliver products from raw materials to end customers through either an engineered or transactional flow of information, goods, and money. (ASCM Supply Chain Dictionary, 2022).

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