Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial demand for this product? Identify one quantitative and one qualitative technique. How do the techniques complement each other?
2 Advanced Marketing MKT 5301 Unit IV Journal This journal measures ULOs 3.5 and 4.1. The objective of this journal is to
2 Advanced Marketing MKT 5301 Unit IV Journal This journal measures ULOs 3.5 and 4.1. The objective of this journal is to analyze how the 4Ps (product, price, place, and promotion) influence the strategic decisions of a global customer brand. Additionally, you will apply the consumer buying decision process to