2 Advanced Marketing MKT 5301 Unit VII Essay This essay measures your mastery of ULO 6.1. Choose a well-known global

2

Advanced Marketing MKT 5301

Unit VII Essay

This essay measures your mastery of ULO 6.1.

Choose a well-known global organization (e.g., Amazon, McDonald’s, Zara, Unilever) that operates in multiple international markets. Research how the chosen organization distributes its products across different markets. Consider both physical (retail, wholesale) and digital (e-commerce, direct-to-consumer) channels. Describe the marketing distribution channels and explain whether you would change the distribution channels or not. Include any challenges the company is facing with distribution strategies and provide potential solutions. Include a description of key logistical aspects such as warehousing, inventory management, transportation, and supply chain coordination.

Begin with an introduction. Your essay least one page in length, not counting the reference page. You must use at least one source to support your essay. Follow APA Style when creating citations and references for this assignment.

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Homework  JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation © Strayer University. All Rights Reserved.

Homework  JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.