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2 Advanced Marketing MKT 5301 Unit VIII Journal This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2. Imagine

May 18, 2025

Advanced Marketing MKT 5301

Unit VIII Journal

This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2.

Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product:

· Explain potential ethical issues that could be involved in marketing this product to consumers.

· Summarize product strategies that could be used by the organization.

· Summarize pricing strategies that could be used by the organization.

· Summarize traditional and digital marketing promotional methods that could be used by the organization.

Be sure to begin with an introduction and end with a conclusion.

Your response must be at least two pages in length, not counting the reference page. If sources are used, follow APA Style when creating citations and references for this assignment.

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