MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Reply of at least 250 words by 11:59 p.m. (ET). Each reply must demonstrate asubstantive discussion. Chopra Text: Chapter 1 Discussion Question Consider
Reply of at least 250 words by 11:59 p.m. (ET). Each reply must demonstrate asubstantive discussion. Chopra Text: Chapter 1 Discussion Question Consider the purchase of a can of soda at a convenience store. Describe the various stages in the supply chain and the different flows involved.