MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Module Two Project Proposal Guidelines and Rubric instructions attached HUM 102 Module Two Project Proposal Guidelines and RubricOverview In this course,
Module Two Project Proposal Guidelines and Rubric instructions attached HUM 102 Module Two Project Proposal Guidelines and RubricOverview In this course, we are exploring how the humanities teach us Module Two Project Proposal Guidelines and Rubricinstructions attached HUM 102 Module Two Project Proposal Guidelines and RubricOverview In this course, we