What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. Because of these new jobs, do we need to change how we think about creativity in marketing?
Architecture and Interior Design: An Integrated History to the Present First Edition Chapter 1 Cultural Precedents Copyright © 2012 Pearson
Architecture and Interior Design: An Integrated History to the Present First Edition Chapter 1 Cultural Precedents Copyright © 2012 Pearson Education, Inc. All Rights Reserved Copyright © 2012 Pearson Education, Inc. All Rights Reserved If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has