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2 Advanced Marketing MKT 5301 Unit IV Journal This journal measures ULOs 3.5 and 4.1. The objective of this journal is to
2 Advanced Marketing MKT 5301 Unit IV Journal This journal measures ULOs 3.5 and 4.1. The objective of this journal is to analyze how the 4Ps (product, price, place, and promotion) influence the strategic decisions of a global customer brand. Additionally, you will apply the consumer buying decision process to