Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial demand for this product? Identify one quantitative and one qualitative technique. How do the techniques complement each other?
I have to put together a guiding coalition to lead organizational change (being acquired by a larger life sciences company). Which individuals should I
I have to put together a guiding coalition to lead organizational change (being acquired by a larger life sciences company). Which individuals should I choose and do I have to make up entire personalities or can I just use the ones given?