MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
OVERVIEW The purpose of this research project is for you to create a scholarly piece of graduate-levelresearch and writing, which conforms to current APA
OVERVIEW The purpose of this research project is for you to create a scholarly piece of graduate-levelresearch and writing, which conforms to current APA format. Competency in the current APAformat is required of all Business graduates of Liberty University, as set forth by policy of boththe Graduate Faculty and the